'PhotoBoxi', an interactive photo booth, installed at some of Kolkata's prominent racing events garnered a lot of praise from Eveready fans, both on-ground and online on social media. The guests at Kolkata's prestigious Royal Calcutta Turf Club (RCTC) celebrated the New Year's Day Racing event against the backdrop of sprawling Kolkata Race Course at Eveready's automated Photo Booth.
Buoyed by the success of 'PhotoBoxi' supported advertising, the excitement was repeated at 'The Eveready Calcutta Derby Stakes 2015' held at the same location about a week later. Select pictures from both the racing events were uploaded on Eveready's social media channels.
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