Kolkata: Battery maker Eveready Industries India Ltd (EIIL) has unveiled its new brand logo and tagline, the company said on Tuesday.

“For over 100 years, Eveready has been a part of the daily lives of millions of Indians. The brand synonymous with ‘Give Me Red’ has gone for a revamp in a strategic drive,” the company said in a statement.

“The new tagline 'Give Me Power. Give Me Red.' Reinforces Eveready's identity as an unwavering source of strength and resilience,” it said.

Speaking about the rebranding, Eveready’s Sr. Vice President & SBU Head (Batteries & Flashlights) Anirban Banerjee said, “The brand has enhanced its respect, reach and recall over time... With evolving consumer needs, the brand needed to transform and expand its portfolio, offering powerful, premium and innovative products. It was thus important for the brand to be seen as relevant and contemporary across age groups in the new world as it straddled the new portfolios.”