The newly launched Eveready film shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches. It tells the tale of two boys immersed in a game of cricket as the sun is about to set.

Eveready Industries India has launched its new digital film, ‘Hero Banne Ka Power’ featuring its new product, Eveready Boomlite DL 85.

This compelling film highlights the Boomlite torch’s innovative and exceptional capabilities and celebrates everyday heroes.

The newly launched Eveready film shines light on the unsung bravery of our people and celebrates courageous deeds, because not all heroes wear capes – some carry torches. It tells the tale of two boys immersed in a game of cricket as the sun is about to set.

One of them takes a powerful shot, propelling the ball into a dark forest. With no light available, another boy expresses his reluctance to retrieve the ball. In a moment of empowerment, a determined girl, whom the boy did not allow to join the fun earlier, stands up and confidently embarks on a quest to rescue the lost ball using the Eveready rechargeable torch. For her, light is the only might that matters. Guided by the torch’s unwavering beam, the girl emerges from the shadows with the ball in her hand. She saves the day, armed with quick thinking and a rechargeable flashlight.

The film ends with the message: Eveready, Hero Banne Ka Power (the power to become a hero). It stands for the brand’s mission of empowering and celebrating everyday heroism.

“We are thrilled to announce the launch of the Eveready Boomlite DL 85 rechargeable torch alongside a captivating digital film, ‘Hero Banne Ka Power’. This torch embodies Eveready's dedication to offer innovative and versatile products to our valued customers,\" said Anirban Banerjee, senior vice president and SBU head (batteries and flashlights), Eveready Industries India.

"With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives,” added Banerjee.

“This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place,” said Sukesh Nayak, chief creative officer, Ogilvy.

Watch the video here:

In another one of its latest campaigns, the brand featured the Eveready Emergency LED bulb, Instacharge. Emphasizing the product’s capabilities, the TVC was launched across television, print, and digital mediums in over six languages. Conceptualised and crafted by Brand David for Eveready, the TVC aims to showcase the product’s instant charge technology, highlighting its significance in everyday life.

Speaking about the brand’s leadership, Mohit Sharma, senior vice president and business unit head - lighting and electricals, said, “In the realm of lighting and electricals, Eveready stands proud as a category leader. Our commitment to illuminating lives is exemplified through our revolutionary Emergency LED bulb, ‘Instacharge’, a beacon of hope during uncertain times. The Eveready Instacharge Emergency LED bulb represents a significant milestone in our commitment to innovation and customer-centricity while being committed to sustainability and energy conservation."

"The TVC beautifully captures the essence of our product’s groundbreaking features and how it seamlessly integrates into our customers' lives, ensuring their safety and well-being during unforeseen circumstances. The new TVC enables us to further create growth and awareness for this category," Sharma added.

Prashant Shukla, senior manager-marketing and communications, lighting and electricals, further added, “At Eveready Lighting, we believe that everyone deserves access to cutting-edge technology that enhances their daily lives, and the Instacharge Emergency LED Bulb embodies that vision. Our new TVC, 'Kya Baat Hai' integrates efficiency, reliability, and safety, revolutionising our customers’ lighting experience. The campaign is reflective of what our products actually stand for - quality and innovation."

"The brand film’s interesting take on the need for an instant source of light during power failures will definitely strike the right chord and build recall. With ‘Kya Baat Hai’, we are confident of strengthening the brand’s position in the market as well as our relationship with our target audience," Shukla added.

Commenting on creating the brand film a Spokesperson from Brand David, said, "At Brand David, we take immense pride in creating impactful narratives that resonate with audiences. Our collaboration with Eveready to bring the 'Kya Baat Hai' TVC to life has been nothing short of electrifying. The TVC brilliantly captures the essence of Eveready's Instacharge Emergency LED bulb, ensuring uninterrupted illumination and a sense of security during power failures. We believe that through creativity and innovation, we can truly make a difference, and 'Kya Baat Hai' exemplifies our dedication to lighting up the country, one bulb at a time."

Watch the video here: